I’ve spent almost a decade crafting brand stories and creating immersive experiences for some of the world’s most recognised names. My approach centres on the power of storytelling— where creativity meets strategy to deliver experiences that resonate with audiences in meaningful ways.

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Starting in 3D visualisation, I’ve since broadened my skills across a wide range of creative disciplines. Until I recently decided to go freelance, as an Associate Creative Director at 160over90, I lead a talented team in turning bold ideas into reality. From live activations to digital campaigns, I focussed on work that not only makes an impact but also leaves a lasting impression.

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With a deep understanding of the sports industry, I’ve delivered successful campaigns for major events such as the Olympics, RWC, Wimbledon, and the World Cup. Whilst this is my recent bread and butter I have spent years working for fashion, luxury, tech and FMCG brands. I thrive on pushing creative boundaries while ensuring results that make a difference long after the event.

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From concept to execution, I’m passionate about helping brands engage with their audiences in authentic and impactful ways, delivering results that build meaningful, lasting connections.